The beauty in the beast: PEUGEOT 2008DKR reveals its Dakar racing colours
Team Peugeot Total has unveiled the livery in which its all-star ‘dream team’ of Sébastien Loeb, Stéphane Peterhansel, Cyril Despres and Carlos Sainz will tackle next year’s Dakar Rally, taking them on an epic journey through Argentina and Bolivia over two weeks in January.
For 2016, the Peugeot 2008 DKR has been extensively evolved to become wider, faster, lower and more powerful. Complementing the aggressively feline look of the new car, a distinctive and fresh livery will ensure that the Peugeot stands out in the desert.
The Peugeot proudly wears the colours of all its partners in the Dakar project, capped by a silver-coloured roof for the first time: designed to reflect the harsh sunshine of the Argentine summer, where temperatures can exceed 50 degrees centigrade.
This contemporary livery underlines just how many changes the car has undergone since it made its Dakar debut 11 months ago, with evolutions both above and below the skin.
The new dimensions have significantly altered weight distribution, for example, with spare wheels now stored in the sidepods of the car, which lowers the centre of gravity and improves handling.
The fresh skin has been specifically designed around this eye-catching new shape, accentuating both the flat panels and the curves that combine to make the Peugeot 2008 DKR16 – as the latest evolution of the car is known – one of the most impressive sights on the Dakar.
The 2016 colour scheme flows naturally from front to rear, showcasing the go-anywhere capabilities of Peugeot’s newest challenger, with a chrome-effect grille and lion badge fearlessly leading the way. The design cues and livery also emphasise the family resemblance to the Peugeot 2008 road car, on which the rally raid machine is based.
Peugeot Sport director Bruno Famin commented: “If the car goes as well as it looks, then we are certainly set for a strong year next year! In its definitive livery, the new Peugeot 2008 DKR16 looks like it’s going really fast even when it’s standing still. We know that our cars will definitely have a strong visual presence on the Dakar: now it’s down to us as a team to make the most of that.”
The 38th Dakar Rally gets underway in Buenos Aires, Argentina, on Saturday 2 January, before concluding in Rosario on Saturday 16 January. Ahead of Peugeot Total’s dream team of chargers lie nearly 10,000 kilometres of intense competition, during which they will travel practically the entire width of South America.
MEDIA INFO
Visit the Red Bull Content Pool for royalty-free images, video and written content for editorial use.
www.redbullcontentpool.com/teampeugeot-total
Special features, action clips and exclusive still images on www.redbull.com/peugeot-total-dakar
More Team Peugeot-Total content on Peugeot Sport http://www.peugeot-sport.com
SOCIAL
Support Team Peugeot-Total on Facebook and Twitter
https://www.facebook.com/Team-Peugeot-Total-828565077181581/?fref=ts / www.twitter.com/peugeotsport
CONTACTS
RED BULL
Christina GAITHER
Mobile : +43 664 883 797 11
christina.Gaither@at.redbull.com
PEUGEOT SPORT
Cécile ESTENAVE
Mobile: +33 6 72 82 74 08